Dina Castillo

About Dina Castillo

I am a results-oriented Product Leader and Platform Evangelist with over 15 years of experience transforming digital ecosystems in insurance and financial services. I specialize in bridging technical depth (APIs, cloud infrastructure, data platforms) with strategic vision (roadmap leadership, customer experience, growth) to deliver measurable impact. My leadership philosophy: Revamp technical infrastructure to unlock business value, empower cross-functional teams, and create products that scale. I thrive in outcome-driven environments, balancing innovation with execution discipline, and influencing executives through data-driven recommendations.Key Highlights:• Scaled Mobile Ecosystem at USAA: Championed the redesign of USAA’s mobile app platform, driving double-digit adoption growth and enabling a faster product release velocity.• Launched Flagship Products: Led SafePilot (telematics) and Auto Insurance Comparative Rater as a Digital SME, delivering incremental lift in acquisition rates and establishing competitive advantage.• Executive Influence: Partnered with leadership to secure roadmap prioritization and funding by delivering cost/impact analyses that aligned technology with business outcomes.• Platform Evangelist: Collaborated with engineers to ensure API-first architecture and AWS Cloud-based infrastructure to reduce technical debt and accelerate delivery.• ‍ Team Builder: Mentored and coached product managers, fostering a culture of innovation, accountability, and execution excellence.• Data-Driven: Embedded analytics into the product lifecycle using Adobe Analytics, Glassbox, DataDog, and Grafana to improve KPIs and inform roadmap priorities.Core Competencies: Product Strategy | Digital Transformation | AI & Data Analytics | Platform Modernization | Agile/SAFe | Executive Stakeholder Alignment | Talent DevelopmentI am deeply motivated by environments that are outcome-oriented, merit-based, and collaborative. Whether scaling digital platforms, launching innovative products, or mentoring the next generation of product managers, I bring a systems thinker’s mindset, strong product judgment, and the technical fluency to engage engineers as a peer.

Experience

1. Digital Technical Product Manager Lead

   USAA

   Feb 2016 — Present · San Antonio, TX, US

   Lead Digital Product Manager | P&C Digital – Servicing | 2019 – Present• Championed the redesign of USAA’s mobile ecosystem, leading the establishment of a new native iOS/Android program that drove double-digit growth in digital servicing adoption. • Directed collaboration between cross-functional teams (P&C, Design, IT, Enterprise, Data) to deliver high-impact features, ensuring alignment between technical architecture and business priorities. • Influenced executive decision-making by providing cost/benefit impact analyses and securing buy-in for enterprise-level product strategy. • Architected scalable, API-first solutions delivered on prem & through AWS Cloud, reducing technical debt and enabling faster product delivery. • Embedded analytics into product lifecycle using Grafana, DataDog, and Adobe Analytics to drive measurable KPIs and improve customer experience. • Mentored and coached product managers, shaping the next generation of PM leaders and fostering a culture of innovation and accountability.Senior Digital Product Manager | Auto Acquisition | 2016 – 2019• Collaborated as Digital SME for SafePilot (telematics) and auto insurance aggregator (compare.com) programs from inception to market pilot, establishing new acquisition channels and increasing competitive positioning. • Leveraged behavioral analytics (Adobe Analytics, Glassbox) and A/B testing to optimize conversion funnels, resulting in increased acquisition rates. • Drove portfolio performance improvements through iterative agile delivery (Kanban), accelerating time-to-market. Digital Marketing Manager | 2014 – 2016• Led digital marketing strategy across USAA’s owned channels, improving targeting precision and increasing P&C product sales by in one year. • Implemented innovative optimization techniques using customer segmentation and real-time analytics, improving conversion by 10–12% across channels.

Education

• Broward College

  Associate of Arts (AA), Liberal Arts and Sciences/Liberal Studies

  1999 — 2001

• The University of Texas at Arlington

  BA, Interdiscplinary Studies - New Business Development

  2002 — 2005

Skills

• Operations Management
• Business Intelligence
• Data Analysis
• Pivot Tables
• Six Sigma
• Customer Service
• Business Analysis
• Peoplesoft
• Access
• Auditing
• Microsoft Excel
• Powerpoint
• Business Process Improvement
• Microsoft Sql Server
• Cross-Functional Team Leadership
• Sql
• Visio
• Sharepoint
• Training
• Management
• Team Building
• Databases
• Program Management
• Change Management
• Recruiting
• Accounting
• Vendor Management
• Project Planning
• Budgets
• System Administration
• Microsoft Office
• Requirements Analysis
• Financial Analysis
• Financial Reporting
• Ms Project
• Risk Management
• Team Management
• Security
• Software Documentation
• Sdlc