Dina Aronson
Senior Director, Communications and Content Strategy @Blue Zones Health
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WORK HISTORY
Senior Director, Communications and Content Strategy @Blue Zones Health
Lead communications and content strategy across Blue Zones Health, spanning brand voice, member and provider communications, and B2B storytelling. Oversee the development of clear, practical, and culturally relevant content that translates nutrition and public health evidence into action for members, providers, and partners, with a focus on engagement, adoption, and measurable health outcomes:• Set and lead enterprise-wide communications and content strategy across brand, member, provider, payer, and partner audiences• Translate nutrition science and public health evidence into clear, actionable guidance that supports engagement, adoption, and measurable health outcomes• Direct development of member-facing education tailored to language, literacy, culture, dietary pattern, chronic conditions, and health goals• Shape B2B value storytelling through case studies, white papers, webinars, and press materials that clearly communicate health impact and ROI• Support provider engagement through referral guidance, toolkits, training, and communications that reduce friction in clinical workflows• Design and oversee cross-channel engagement journeys across email, SMS, and digital platforms to sustain participation beyond initial enrollment• Partner with product, clinical, and marketing teams to ensure consistency of voice, clarity of message, and alignment with evidence-based best practices• Advance equity and accessibility by ensuring communications reflect real-world needs and practical application
EDUCATION
Tufts University
Masters, Nutrition
Cornell University
BS, Nutrition Sciences
SKILLS
ABOUT DINA ARONSON
As a digital health content and UX leader with deep expertise in nutrition science, behavior change, and health communication, I design evidence-based content systems that translate clinical research into clear, actionable experiences. I’m drawn to mission-driven organizations working to expand access, improve equity, and make prevention more central to healthcare.My work spans product-aligned content strategy, UX and engagement architecture, stakeholder storytelling, and multi-platform education. I’ve partnered with startups, health tech platforms, healthcare systems, and food and wellness organizations to shape onboarding flows, lifecycle messaging, professional education, and scalable content ecosystems, including initiatives that integrate AI-enabled personalization.I specialize in turning complex science into structured, measurable experiences that drive engagement, trust, and real-world outcomes.
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