Dimitri Perera
Director of Global Media and Lifecycle Marketing | Marketing Leader | Customer Acquisition, Retention and Engagement Expert
- Role
- Wizards of the Coast
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Dimitri Perera
With over 15 years of experience in digital marketing, I currently lead paid media, growth and lifecycle marketing efforts for Magic: The Gathering, one of the most popular and influential collectible card games. I am passionate about creating engaging and effective marketing campaigns that connect with customers and drive results.I have developed integrated marketing campaigns for clients across various industries, such as travel, insurance, CPG, and healthcare. I am an entrepreneurial leader comfortable with ambiguity, having established, developed and led new organizational capabilities and teams - focused on digital marketing, analytics and creative production. Skills: Strategic Marketing Planning and Execution, Digital Marketing, Customer Experience, Marketing Analytics, Demand Generation, Integrated Campaign Planning, Paid Advertising, Conversion Rate Optimization (CRO), Search Engine Optimization (SEO), Web Development, Content Development and Production, Marketing and Advertising Technology, Change Management, Organizational Culture, Team Leadership and Mentorship
Experience
Present
Education
University of Washington
B.A., Economics
2004 — 2008
Skills
- Event Planning
- Salesforce.com
- Leadership
- Project Management
- Advertising Sales
- Online Advertising
- Management
- Sales Support
- Microsoft Office
- Advertising
- Event Execution
- Adobe Creative Suite
- Customer Service
- Research
- Sales Management
- Writing
- Customer Relations
- Graphic Design
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