Dimi Samarasinghe

WORK HISTORY

EDUCATION

SKILLS

ABOUT DIMI SAMARASINGHE

I’m a strategic marketing leader with 13+ years of experience in financial services, bringing a fintech mindset to big-bank environments. I’ve built a career advancing inclusive, sustainable financial solutions—often with limited budgets, lean teams, and bold ambitions. From launching RBC’s first EV loan campaign (115% over target, 83% new-to-bank) to marketing fintech tools like loan prequalification and an EV cost calculator that increased loan conversions by 5%, I specialize in identifying market gaps and turning them into growth opportunities. I lead full-funnel strategies that meet customers where they are—driving relevance across all stage of their journey. I’ve led go-to-market strategies across student, newcomer, U.S. banking, and auto finance portfolios—operating like a startup with lean resources, within the enterprise. Whether it\'s crafting agile, data-driven programs or rethinking how we position ESG-aligned products, I thrive when solving tough challenges with creativity, speed, and efficiency. Most recently, I’ve supported RBC’s ESG Strategy team, advancing sustainability, inclusive finance, and climate-related special projects. My experience at the intersection of marketing, fintech, and social impact enables me to drive both business growth and meaningful change. Core strengths- Fintech-style product marketing within large institutions - Lean-budget, high-impact campaign execution - Full-funnel strategy to maximize visibility and conversion - ESG, sustainability, social impact, and climate finance integration into GTM strategy - Inclusive marketing for underrepresented customer segments - Cross-functional leadership in complex stakeholder environments - Storytelling that bridges performance and purpose - Managing technical complexity and translating between product and marketing to launch highly technical, user-centered solutions