Dima Sokolov

About Dima Sokolov

Whether it’s working with an established gaming client to reboot a franchise, helping an indie studio launch their career, or supporting one of my favorite go-fast parts manufacturers in developing a new product, being able to work within verticals I love fuels my curiosity and passion for research. Not only do I get the opportunity to work on dream projects, I am backed by MDC’s 40+ years of proven performance, the bandwidth of over 200 employees, and collaboration with some of the most brilliant minds in the research game. I understand the research challenges you face, and odds are, I’ve likely encountered the exact one you are facing. However, research needs are nuanced, and one-size-fits-all or canned solutions just don’t cut it. This is where being a custom research firm comes into play—we blend traditional proven approaches and methodologies with our creativity and collective insights to make sure research initiatives are true solutions for our clients.My areas of focus include:• Accessories awareness and usage• Brand positioning and naming• Competitive console analysis• Digital download sales• eSports and culture• Feature set evaluation• Game-specific research – both genre and title• Game concept development• Gamer segmentation• Marketing campaign evaluation• Merchandising research• Monetization strategies• Next-gen console and gaming• Online gaming products and services• Packaging and messaging• Pricing• Retail and point of engagement• Streaming and VoD services (e.g, Twitch, YouTube)

Experience

1. President CEO

   Mdc Research

   Jan 2018 — Present · Portland, OR, US

   Leading a team of brilliant researchers to help clients take insights to the next level

Education

• Marylhurst University

  Bachelor of Science, Business and Leadership (w/minor in Organizational Communication)

  2003 — 2006

Skills

• Competitive Intelligence
• Marketing Strategy
• Ethnography
• Quantitative Research
• Marketing Research
• Interviews
• Market Research
• Advertising Research
• Focus Groups
• Questionnaire Design
• Console Research
• High-Tech Industry
• In-Depth Interviews
• International Research
• In-Home Research
• Manufacturing
• Consumer Behaviour
• Customer Insight
• Video Game Research
• Segmentation
• Utility Research
• Qualitative Research
• Messaging/Ad Testing
• Project Management
• Channel