Dima Alfalahi
Social Media Manager @ AD
- Role
- Social Media Manager at Architectural Digest
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Social Media Manager
May 2025 — Present · NY, US
Launched AD’s IG broadcast channel, scaling to 35k members and driving 30k+ interactions within two months- Led day-to-day social strategy across TikTok and Facebook, publishing 6+ posts daily with a focus on optimization, engagement, and driving website traffic- Developed a new Facebook format that became a top traffic driver, with one post generating 30k+ website clicks- Experimented with headline styles and tones—urgent, newsy, playful—to refine performance and boost traffic- Launched new formats like TikTok carousels and celeb-driven headline cards, expanding reach and aligning with trends- Translated data insights into actionable content pivots—running A/B tests and adapting formats to meet evolving KPIs- Developed interactive rollouts, including teasers, polls, and quizzes, that grew awareness, deepened engagement, and supported commerce initiatives.
Education
George Mason University
Bachelor's degree, Communication and Media Studies
J.E.B. Stuart high school
High School Diploma
2014 — 2018
Virginia Commonwealth University
Bachelor's degree candidate, International/Global Studies
2018 — 2022
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