Diljot Chhina
Measurement Lead, Experimentation @Google
Signup · Get unlimited contacts
WORK HISTORY
Measurement Lead, Experimentation @Google
Lead omnichannel, offline sales attribution, & incrementality measurement initiatives for our Large Customer Sales Division in Canada
EDUCATION
MIT Professional Education
Applied Data Science
University of Waterloo
Bachelor of Science, Biotechnology and Economics
Queen's University
Master of Management Analytics
BrainStation
User Experience Design
SKILLS
ABOUT DILJOT CHHINA
My name is Diljot. Throughout my entire life, I\'ve loved math. And when I discovered through school that you can merge math with marketing and build compelling campaigns that lead to impact, I knew I wanted a career that combines business strategy & analytics. I\'ve always carried the mantra that you can\'t have good data without good design. And you can\'t present impact without an articulate story. I\'ve spent the last 10 years building my expertise in user experience design, digital marketing strategy, and analytics. This knowledge has helped me garner an end-to-end understanding of how a customer survey becomes a wireframe which then becomes a product or channel that leads to improved revenue, more customers, and brand loyalty. When I\'m not working, I still find myself working out the left side of my brain when developing new recipes and figuring out how to optimize my calorie burn with the lightest workout. Ask me about: eCommerce Analytics, AB Experimentation, Causal Impact, Omnichannel Attribution, Offline Sales Attribution, User or Geo level testing For speaking engagements please send an InMail.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.