Diletta S.
Global Consumer & Market Insights Manager @KIKO MILANO
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WORK HISTORY
Global Consumer & Market Insights Manager @KIKO MILANO
Milan, IT
Lead the competitive intelligence and the understanding of the beauty market and consumer through researchers on consumers, shoppers, brand perception, competitors and market dynamics• Study of the market trends to influence day to day business decisions and HQ strategies, such as future global launches and Brand positioning• Supervision of research projects to optimize product launches, merchandising and understanding of the beauty consumers • Management of the full year research budget and lead annual learning plans according to the business needs• Competitive intelligence via regular analysis of market data with the production of reports for top management • Drive foundational consumer, market & category understanding, with focus on make-up, skin care and fragrances
EDUCATION
ESCP Europe
Master’s Degree
Ca' Foscari University of Venice
Master’s Degree
Tsinghua University
Certificate of completion
Shaanxi Normal University
Certificate of completion
Beijing Normal University
Certificate of completion
Ca' Foscari University of Venice
Bachelor’s Degree
SKILLS
ABOUT DILETTA S.
Global CMI Manager
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