Diletta Passalacqua

Area Sales Manager & Marketing @Sterivalves

Lucca, IT

Manage and execute integrated marketing activities aligned with sales objectives, ensuring seamless collaboration across teams and maximizing business opportunities in highly regulated industries-Develop and publish targeted technical content across company LinkedIn, website, and email campaigns, tailored for the pharmaceutical, biotech, and food sectors-Leverage CRM tools to support commercial growth through structured prospecting, lead nurturing, and conversion tracking — optimizing both customer acquisition and retention-Oversee the operational implementation of new business opportunities in emerging markets, collaborating with OEMs and local partners to expand market presence-Maintain a strong and consistent brand identity across all digital touchpoints, reinforcing brand positioning-Support both pre- and post-sales processes in coordination with cross-functional teams to ensure a smooth customer experience from initial contact through after-sales support-Handle the processing, and follow-up of quotations and customer orders.