Dilara Casey

About Dilara Casey

I’m a marketer by trade and a leader, teacher, and mentor at heart. My background spans brand strategy, communications, and growth, with work featured in Forbes, USA Today, The TODAY Show, and Harvard Business Review. My focus sits at the intersection of marketing, education, and career development - helping people translate skills into opportunity and adapt to a constantly evolving world of work. Through my consultancy, Totally Employable, and a community of 80K+ followers across platforms, I share practical, real-world guidance on professional growth, employability, and lifelong learning.

Experience

1. Director of Marketing

   Bertec

   Jan 2025 — Present · Columbus, OH, US

   Bertec designs, manufactures, and sells biomechanical equipment and software. Our products help people understand human movement and improve their balance, mobility, and performance.

Education

• Youngstown State University

  Master of Business Administration - MBA, Organizational Leadership

• Youngstown State University

  Bachelor's Degree, Spanish and Telecommunications

• Granada Summer Institute

  Certificate of completion, Spanish Studies

Skills

• Brand Development
• Press Releases
• Digital Media
• Content Strategy
• Marketing Strategy
• Eos
• Spanish
• Strategy
• Email Marketing
• Social Networking
• Online Advertising
• Copywriting
• Marketing Communications
• Facebook
• Direct Marketing
• Social Media Marketing
• Strategic Communications
• Strategic Planning
• Online Marketing
• Bilingual-Spanish
• Public Speaking
• Advertising
• Event Planning
• Blogging
• Community Management
• Social Media
• Digital Marketing
• Leadership
• Competitive Analysis
• Start-Ups
• Event Management
• Digital Strategy
• Crisis Communications
• Marketing
• Newsletters
• Team Building
• Management
• SEO
• Integrated Marketing
• Public Relations