Dikshita Karopady

Digital Lead - Global Employer Branding and Brand @Infosys

Bengaluru, IN

Executed, optimized paid hiring and social campaigns, resulting in a 20% increase in qualified talent acquisition, utilizing cost-effective strategies on LinkedIn, Facebook, Google, Instagram, and other paid advertising platforms. • Strategized and implemented key brand marketing campaigns, such as Pride 2023-23, Women\'s Day 2022-23, and the launch of Infosys Brand Ambassadors and Infosys Sonic Identity, utilizing SEO/SEM, marketing automation, and multichannel marketing, and bolstered by influencer marketing and social media strategies, resulting in a 26% increase in brand Share of Voice (SOV). • Spearheaded branding and social media promotions for Infosys\'#HackWithInfy hackathon, resulting in a record-breaking online registrations, the highest in the brand\'s 7-year history.• Penetrated niche North American markets to boost talent lead generation by 50%, leveraging market research and strategic paid targeting techniques.• Collaborated with agency partners to develop and implement social media campaigns across social platforms, resulting in a 20% increase in user engagement and a 15% rise in click-through rates.• Utilized data analysis tools such as Google Analytics, LinkedIn campaign manager using A/B testing to optimize marketing campaigns for maximum effectiveness.• Collaborated with cross-functional teams to implement targeted strategies enhancing overall customer journey experience which resulted in 30% increase in brand website traffic.• Orchestrated the successful implementation of multiple fully integrated, cross-channel influencer campaigns, garnering 15% increase in consumer engagement and driving a 10% boost in brand awareness during Pride month.

Sophia Smt. Manorama Devi Somani College (Sophia Polytechnic)

Post Graduate Diploma in Mass Communications, Broadcast Journalism

Ramnarain Ruia College

Bachelor of Arts (B.A.), Economics