Diksha Sonal
- Role
- Consumer Insights Specialist at Google
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Diksha Sonal
Human Truths at Google post Analytical Lead for Media and Entertainment vertical, MBA…
Experience
Consumer Insights Specialist
Jul 2022 — Present · New York, NY, US
Everybody lies, but not to Google (Seth Stephens-Davidowitz). At Human Truths, our mission is to discover insights based on qualitative and quantitative data to help brands understand consumers better. Some interesting work: Explored the DEI identities uncovered by the Google Human Truths team’s analysis of FOR self-identifications in more than 20 countries to launch new customer segmentation cohorts. Created a brand turnaround strategy for a global CPG firm to pivot on Coffee, an everyday essential luxury. Helped uncover search insights for Circularity, using our NLP based algorithms.
Education
Manipal Institute of Technology
Bachelor's Degree, Electrical and Electronics Engineering, A2
2011 — 2015
Delhi Public School- Bokaro Steel City
High School, PCM, A1 in best 4
1997 — 2011
Indian School of Business
Master of Business Administration - MBA, Accounting and Finance, Marketing
2018 — 2019
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