Dikshant Kumar
Digital Marketing Manager, Display & Social Media @TD
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WORK HISTORY
Digital Marketing Manager, Display & Social Media @TD
Toronto, ON, CA
Led the strategic planning and execution of display advertising and social media campaigns for Core and Sports lines of business.Managed end-to-end digital media strategy in collaboration with media agencies, vendors, and internal stakeholders to optimize campaign performance.Provided input into integrated marketing strategies and annual forecasts, ensuring alignment with business objectives.Partnered with cross-functional teams, including Integrated Marketing, Targeted Marketing, and Channels, to drive KPI growth and YoY improvements.Leveraged media expertise to enhance campaign effectiveness, managing budgets and optimizing KPIs through audience targeting and performance-driven tactics.Drove media synergy and Brand halo effect, integrating Brand and Product LOBs through Google Ad sequencing, resulting in 80% higher website visits for Everyday Banking.Pioneered multiple first-of-their-kind digital marketing initiatives for TD, driving innovation and expanding the brand’s digital footprint- Introduced TD’s first YouTube CTV campaign in alignment with Kantar insights, complementing the Linear TV strategy during the Super Bowl, resulting in 12.85% lift in ad recall and 20% incremental reach- Led TD’s other first CTV tests on Amazon Prime (+9% ad recall), MiQ (99% VCR), and Disney+(99% VCR), driving performance media diversification- Led the YouTube Shorts campaign, delivering best-in-class ad recall (+6%), favorability (+5.6%), and 12% search lift, making it a BAU tactic- Spearheaded the launch of TD Thanks You’s first Meta Moment Maker, increasing audience reach by 38% YoY.Ensured compliance with governance and process controls, adhering to best practices across all digital marketing initiatives.Delivered performance insights and reporting through data-driven storytelling, benchmarking against forecasts and YoY trends.
EDUCATION
University of Greenwich
Master of Business Administration (MBA), International Business
Guru Jambeshwar University
Bachelor of Business Administration (B.B.A.)
ABOUT DIKSHANT KUMAR
Digital marketing strategist with 9 years of experience in paid media, brand integration, and emerging platforms. Skilled in launching first-to-market digital innovations, optimizing media investments, and driving measurable growth through performance-driven tactics. Experienced in leading cross-functional teams and managing multi-million-dollar campaigns.
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