Diksha Pasricha
Brand Strategist
- Role
- Account Manager - Brand Health Tracking at Ipsos in US
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Diksha Pasricha
Consumer Insights professional with deep expertise in qualitative and quantitative…
Experience
Account Manager - Brand Health Tracking
Feb 2022 — Present · Seattle, WA, US
Owning the global brand tracker of a social networking platform with a revenue of $2M- Closely working with the field team in countries all over the world – US, CA, UK, JP, IN, GH,NG, BR- Collaborating with cross-functional teams to meet client research objectives- Hands-on experience with questionnaire development, translations, coding and analysis ofresearch data- Leading the design of research projects to address specific client communication strategy needs- Manage and coordinate all aspects of the research process from questionnaire writing andresearch design, analysis and interpretation of results through to preparation of reports andclient presentations- Build and maintain relationships with key clients by responding to queries and providingupdates per client requests- Hands on experience with SPSS, Regression and Survey Reporter
Education
Delhi University
Bachelor’s Degree, Bachelor's of Commerce (Hons)
Amity University
Doctor of Philosophy - Ph.D., Marketing
Amity University
Master of Business Administration (M.B.A.), International Business
2014 — 2016
Delhi Public School - India
Commerce and Mathematics
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