Diksha Goyal

About Diksha Goyal

Driving program startegy at Meesho | Marketing & Strategy Enthusiast | MBA (IIM Shillong)At Meesho, I am part of the central planning and growth team, managing third-party vendor partnerships to scale order delivery capacity, reduce order pendency, and improve capacity utilization. I also develop dashboards for sales tracking and daily performance monitoring, enabling data-driven decisions and operational efficiency.Previously, at Polycab, I drove loyalty and growth initiatives, including rolling out targeted schemes, analyzing consumer behavior, and leading multi-channel marketing campaigns in collaboration with sales and IM teams to boost engagement and retention.During my internship at Ola as a Growth, Marketing, and Revenue Intern, I leveraged consumer insights to craft growth strategies that optimized engagement and transaction behavior. Earlier, at Catking, I enhanced learner experiences as a Program Coordinator by improving content delivery and user interaction.I am a proud alumnus of IIM Shillong (MBA - General Management) with a BBA in Finance, giving me a multidisciplinary perspective to combine data, strategy, and customer-centric insights effectively. Passionate about:• Growth strategy and loyalty programs• Consumer behavior and data-driven marketing• Financial markets and industry trends Open to collaborations and opportunities in marketing, strategy, and growth. Let’s connect and create value!#Marketing #Strategy #LoyaltyPrograms #Growth #MBAGrad

Experience

1. Assistant Manager

   Meesho

   Aug 2025 — Present · Bengaluru, IN

   Owned third-party vendor partnerships to build and scale order delivery capacity, effectively aligning supply with demand fluctuations.Delivered a reduction in order loss and pendency by driving vendor performance, streamlining workflows, and resolving key operational bottlenecks.Increased wallet share from 15% to 19% and improved capacity utilization through strategic partner management; built performance dashboards

Education

• Symbiosis Center for Management Studies, NOIDA

  Bachelor of Business Administration - BBA, Accounting and Finance

• Indian Institute of Management, Shillong

  Master of Business Administration - MBA, Marketing/Marketing Management, General Management

• Ryan International School, Noida

  High School Diploma, Business/Commerce, General