Diksha Dwivedi
Campaign Manager | Growth Marketing | Retention Marketing | CLM | CRM | Loyalty
- Role
- Campaign Manager at TimesPro
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Diksha Dwivedi
Experienced marketing and operations professional with a proven track record in driving…
Experience
Campaign Manager
Jun 2023 — Present · Mumbai, IN
Managed campaigns across verticals, driving growth initiatives to improve reactivation metrics2. Generated leads from Referral campaigns in a quarter3. Led migration from WebEngage to Salesforce Marketing Cloud (SFMC), Developed detailed campaign deployment plans to meet quarterly revenue targets.4.Worked closely with creative, operations, analytics, business, and tech/engineering teams to align campaigns with strategic objectives.5. Established Monthly and weekly Reporting Structure on Power BI6. Designed and executed user segmentation and personalization experiments with proper testing frameworks, identifying successful strategies for broader implementation.7. Formulated and executed CRM strategy which increased traffic by 20%
Education
St. Mary's School
12th (ICSE)
2010
Great Lakes Institute of Management Gurgaon
Postgraduate Degree
2019 — 2020
St. Mary's School
10th (ICSE)
2008 — 2009
St. Mary's School
High School, Science
Great Lakes Institute of Management Gurgaon
Post Graduate Programme in Management
2019 — 2020
St. Mary's School
Intermediate, Science
2009 — 2010
PSIT, Kanpur
Bachelor of Technology (BTech), Electrical and Electronics Engineering
2010 — 2014
PSIT
Bachelor of Technology, Electrical and Electronics Engineering
2010 — 2014
Skills
- Weblogic
- Websphere Application Server
- Leadership
- Solaris
- Microsoft Excel
- Public Speaking
- Customer Service
- C
- Appdynamics
- Microsoft Office
- Shell Scripting
- Websphere Mq
- Oracle Database
- Microsoft Powerpoint
- Sql
- Management
- Microsoft Word
- Html
- Tomcat
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