Diksha Arora

Live Project Intern @ITC Limited

Identified the key drivers of employer preference by Gen Z students through an inductive manner, grounded in live data- through extant research, semi structured 1:1 interviews• Conducted both quantitative and qualitative research through interview, FGD\'s and validated the parameters identified initially• Conducted a study of perceptions of employers on campus and used it to understand the expectation gaps• Recommended inputs for strengthening employer brand positioning for ITC