Digvijay Kumar
Working as Performance Marketer, Social Media Marketing , Script Writer and doing Standup Comedy as well.
- Role
- Digital Marketing Manager at Graphicality
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Digvijay Kumar
Dynamic marketing professional with a proven track record in digital marketing and brand management.Experienced in developing and executing strategic campaigns to enhance brand visibility and drive business growth. Skilled in leveraging data-driven insights for optimizing marketing initiatives. A collaborative leader with a passion for fostering innovation and building strong team environments.
Experience
Digital Marketing Manager
Apr 2024 — Present
Strategized and executed performance marketing campaigns across Google Ads, Meta Ads, and LinkedIn Ads, driving lead generation and revenue growth-Managed full-funnel digital marketing initiatives, including paid media, SEO, email marketing, and CRO to optimize user acquisition and retention-Analyzed campaign performance using data-driven insights, optimizing CAC, ROAS, and CTR through A/B testing and continuous iteration-Developed and scaled multi-channel advertising strategies, increasing brand visibility and improving conversion rates-Spearheaded budget allocation and bid management across paid media platforms, ensuring maximum ROI-Implemented data analytics tools like Google Analytics, Meta Business Suite, and CRM integrations for campaign tracking and reporting-Optimized landing pages and ad creatives for improved quality scores and lower CPCs-Led cross-functional teams, collaborating with content creators, designers, and developers to execute high-performing digital campaigns-Kept up with digital trends, ad platform updates, and consumer behavior shifts, ensuring strategies stay competitive in the evolving digital landscape.
Education
Calcutta University, Kolkata
B.Com(H), Accounting and Finance
2015 — 2018
Delhi Public School
Intermediate, Business/Commerce, General
2012 — 2014
DAV Public school, HURL Barauni
10th
2006 — 2012
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