Digvijay Raja

Account Director at Madison World | Integrated Media | 22+ Award Winning Campaigns | Ex- Havas, Omnicom Group

Role
Account Director at Madison World
Location
Mumbai, MH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Digvijay Raja

Seasoned Marketing Strategist with a robust background in Content Marketing, specializing in the Automobile, OTT, Entertainment, Quick Commerce sectors. Proven expertise in Brand Marketing, crafting impactful Marketing Strategies. Passionate about leveraging tech-driven brand solutions and overseeing content to build compelling brand narratives. When not at work, you can find me riding, powerlifting, or spending quality time with my dog, Bruno.

Experience

  1. Account Director

    Madison World

    May 2025 — Present · Mumbai, IN

    Leading holistic brand management across Integrated Marketing, Digital, Social Media, PR, SEO, Activations, FOS, Website development, Creative, Radio, and Outdoor channels. My work focuses on building cohesive, insight-driven strategies that align with each brand’s communication goals and business objectives.Partnering closely with cross-functional teams to develop campaigns that not only resonate with the target audience but also deliver measurable impact. This includes-Crafting strategic marketing roadmaps grounded in data and brand purpose-Developing campaign strategies that drive engagement and growth-Providing budget planning & intelligent bifurcation across channels-Identifying cross-selling opportunities and driving integrated solutions-Pitching fresh, innovative ideas tailored to evolving consumer behaviour-Ensuring seamless brand presence across offline and online touchpointsI thrive on connecting strategy, creativity, and execution to deliver meaningful brand experiences and business outcomes.

Education

  • Delhi Public School, Ruby Park

    Higher Secondary , Science

    2006 — 2013

  • Manipal University Jaipur

    Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering

    2013 — 2017

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Digvijay Raja — Account Director at Madison World in Mumbai, MH, IN | Unifers