Triven Kumar Lakamraju

About Triven Kumar Lakamraju

Driven by a passion for digital innovation, I bring 7+ years of hands-on experience in…

Experience

1. Digital Marketing Team Lead

   Urumi Digital Private Limited

   Mar 2024 — Present

   As the primary contact for a portfolio of key accounts, I managed client relationships, conducted meetings, and presented campaign updates to ensure alignment with business objectives. By building strong relationships, I maintained client satisfaction and long-term retention, consistently exceeding expectations. I collaborated with content, creative, and technical teams to deliver integrated marketing solutions tailored to client needs. I led performance reviews with clients, presenting detailed insights and recommending strategic improvements that led to measurable growth.I strategized, executed, and optimized Google Ads and social media campaigns, driving lead generation and increasing ROI by 25%. Through effective keyword research, audience segmentation, and bid optimization, I achieved a 30% improvement in click-through rates (CTR) and reduced cost-per-click (CPC) by 20%. Using tools like Google Analytics and SEMRush, I closely monitored campaign performance, delivering actionable insights for continuous optimization and growth. My expertise in A/B testing ad creatives and landing pages contributed significantly to improving campaign outcomes and achieving client goals.

Education

• Acharya Nagarjuna University

  Bachelor's degree, Computer Science

  2012 — 2015

• LITAM

  Master of Business Administration - MBA, Marketing