Susanta Manna L Digitalsusanta

About Susanta Manna L Digitalsusanta

Head of Digital Marketing | Co-Founder – Digitalsusanta | Award-Winning Digital Marketer | Speaker & Thought LeaderWith over a decade of experience as a Head of Digital Marketing and a Co-Founder, I help organizations achieve sustainable growth and tangible ROI. From a small village in Kolkata to leading digital transformations in Mumbai, my journey is rooted in the belief that marketing should be both creative and performance-driven. What I Offer:My mission is to be a growth engine for your organization, fusing innovative strategies with a deep understanding of analytics to deliver measurable results. I specialize in:Performance Marketing & Campaign OptimizationDigital Transformation & StrategyNonprofit Outreach & FundraisingWeb & Funnel Optimization Industries I\'ve Impacted:I have a proven track record of success across diverse sectors, including IT, E-commerce, Healthcare, NGOs, Fashion, and Infrastructure. What I DoWith over a decade of cross-sectoral experience, I design data-informed, performance-first marketing frameworks that build visibility, drive engagement, and deliver ROI. My mission? To fuse creativity with analytics and help brands tell stories that convert.Core Competencies: Digital Marketing Leadership & Team Building Integrated Campaign Strategy (Performance + Brand) Web & Funnel Optimization Data Analytics & ROI Optimization Nonprofit Digital Outreach (NGOs, CSR, Fundraising) Industries Impacted IT | E-commerce | 🧬 Healthcare | Fashion | NGOs | Infrastructure | 🧳 Travel | 🧼 FMCG Thought Leadership & SpeakingRecognized as a thought leader and keynote speaker, I’ve inspired thousands of professionals and students through sessions at: MIT Pune Digitalgurukul UpGrad Pune Institute of Management & Business (PIMB)My talks focus on future-proofing marketing, AI and automation, growth strategy, and purpose-driven branding. Career HighlightsHead of Digital Marketing – Child Help FoundationScaled national outreach through purpose-led digital campaigns in the nonprofit space.Co-Founder – DigitalsusantaFounded a strategic consultancy that blends storytelling with performance to power brand transformations.Award-Winning MarketerRecognized for delivering high-ROI campaigns across 15+ industries.IIM Bangalore AlumnusAdvanced program in marketing & analytics, blending academic depth with practical strategy.Personal EthosI believe in the mantra: “Discipline, Perseverance, Industriousness, and Helping Others.”

Experience

1. Head of Digital Marketing

   Skypath Digital

   Apr 2022 — Present · Mumbai, IN

   Strategy Development: Creating comprehensive digital marketing strategies aligned with overall business objectives, considering various digital channels such as social media, search engine optimization (SEO), email marketing, content marketing, and online advertising.Team Leadership: Leading a team of digital marketers, including specialists in areas like SEO, content creation, social media management, and paid advertising. They provide guidance, mentorship, and support to ensure the team\'s success.Campaign Management: Planning and executing digital marketing campaigns, monitoring their performance, and optimizing strategies based on analytics and insights to maximize ROI.Brand Management: Ensuring brand consistency across all digital channels and campaigns, maintaining the brand\'s image, voice, and values in all online communications.Data Analysis: Utilizing data analytics tools to track key performance indicators (KPIs), measure campaign effectiveness, and identify areas for improvement. They use data-driven insights to make informed decisions and drive continuous optimization.Collaboration: Working closely with other departments such as sales, product development, and customer service to align digital marketing efforts with broader business objectives and ensure a cohesive brand experience.Budget Management: Developing and managing digital marketing budgets, allocating resources effectively to achieve marketing goals while maximizing ROI.

Education

• Indian Institute of Management Bangalore

  Business Management , Business, Management, Marketing, and Related Support Services

• Google Digital Unlocked

  Online Marketing

  2017 — 2018

• Https://Academy.exceedlms.com

  Digital Sales Certification, Digital Communication and Media/Multimedia

  2018 — 2018

• University of Kalyani

  PGDM, Mass Communication/Media Studies

  2011 — 2012

• Welingkar Institute of Management

  Postgraduate Degree, Marketing/Marketing Management, General

• University of Calcutta

  Bachelor of Science (B.Sc.)

  2007 — 2010

Skills

• Research
• Analytics
• Public Relations
• Management
• Event Planning
• Social Media
• Leadership
• Microsoft Office
• Project Management
• Public Speaking