Kathy Smith

About Kathy Smith

TriMark Digital is a full service, data driven digital marketing agency specializing in lead generation and online branding through a strategic plethora of proven online marketing strategies and products. Our strategies include but are not limited to: SEO, Website Design and Development, Paid Search Advertising, Social Media and Online Reputation Management. Our goal is to create the right mix for your business to become as successful as possible online. Specialties: Digital Marketing, Web Design and Development, Paid Search, Search Engine Optimization, Website Architecture, Brand Consulting, E-Commerce, Strategic Branding and Marketing Consulting

Experience

1. Vice President, Brand Partnerships

   TriMark Digital

   Dec 2016 — Present · Raleigh, NC

   TriMark Digital is a full service digital marketing agency specializing in lead generation for variety of verticals through multiple channels. I have the opportunity everyday to work as the lead for top, fast growing accounts, including key education/communication/project and overall account performance. This allows me the opportunity to work with every department to execute specific campaigns. I have active participation in all necessary weekly client calls, strategic and tactical planning sessions with client leadership. I get to lead a team of experienced account strategists to ensure flawless execution of deliverables, financial forecasting to align with overall company goals and budget management. This role is dynamic, each day different then the one before, always a new challenge and problem to solve. The best part about my job is that I get to represent the client within our company. Being a client advocate allows me to take the strategic vision and cohesion needed to the team to help the client achieve their business objectives. Additionally, my ideas and contributions play a meaningful role in defining the identity of TriMark Digital to the client that helps to drive organic growth for our agency. Finally, as a member of the TriMark Digital Leadership Team, I get the opportunity to play an active role in our company\'s strategic growth plan, including new business identification and pitch efforts, as well as resource allocations that enhance TriMark Digital success.

Education

• University of North Carolina at Charlotte

  BA, Health Communications

  2003 — 2007