Sakshi Rawal
Social Media Marketing Specialist @Shopclues
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WORK HISTORY
Social Media Marketing Specialist @Shopclues
Gurugram, IN
EDUCATION
IP Collage BUlandshahr
Bachelor of Business Administration - BBA, Digital Marketing
ABOUT SAKSHI RAWAL
Sr. Social Media Specialist with 3+ years of experience in Digital Marketing, driving brand growth through strategic social media campaigns. Proven track record of successfully managing multiple campaigns for diverse products, collaborating with cross-functional teams to amplify brand reach.Key expertise includes- Developing and executing comprehensive social media strategies- Conceptualizing and managing influencer marketing campaigns, partnering with macro and micro influencers to reach niche audiences and drive brand awareness- Crafting engaging content to captivate diverse audiences- Analyzing campaign performance and optimizing for improved resultsNotable influencer marketing experience includes- Collaborated with 50+ influencers across various niches to promote brand products, resulting in a 25% increase in brand mentions and a 15% increase in sales- Developed and executed influencer-led campaigns that drove a 50% increase in engagement rates and a 20% increase in website trafficI\'m eager to join a progressive organization that fosters growth, innovation, and collaboration, allowing me to leverage my skills, expand my knowledge, and contribute to the organization\'s success.
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