George Haynes
Strategic Marketing Leadership
- Role
- Director of Digital Media at INNOCEAN USA
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About George Haynes
George is a proven innovative strategic marketing leader. He is a playmaker and trusted coach with substantial victories in strategic positioning, accelerating brand velocity, avant-garde digital/social media efforts, product launches, advertising-marketing performance, data mining and insights, along with content design & development that have consistently contributed to strong customer relationships and business growth. He embodies a unique blend of vision, divergent and convergent strategic thinking, creativity, and intuition. George also possesses a deep understanding of human emotions, aesthetics, and the power of influential storytelling; skilled at crafting compelling narratives and visually captivating communications proven to resonate with desired target audiences. He has worked with a variety of leading agencies and clients to help build brands, including Coca-Cola, P&G, Disney, Anheuser-Busch, Toyota, Kia, American Airlines, Chevron and The United States Marine Corps. George has also negotiated and activated marketing efforts across a variety of talent, sports leagues and entertainment platforms: Mario Andretti, Adriana Lima, Lebron James, The Voice, MTV Video Music Awards, The Jabbawockeez, Mos Def, Chris Paul, Carmelo Anthony, The NBA, Blake Griffin, FIFA, Marc Ecko, Charlie XCX, Bleachers, Nicky Romero, Big Boi (OutKast), Chip Ganassi Racing, VidCon, Jermaine Dupri, BoyzIIMen, Earth Wind & Fire, The US Open, The Olympic Games, NASCAR, Social Media Influencers, and countless others to drive positive brand awareness and advance brand buy cycles. His insights and \"notable quotables\" have been seen across various media outlets including but not limited to: Forbes, E-Marketer, Digiday, Direct Marketing News, Social Media Today, The Globe & Mail, Academic Research, etc. Specialties: Strategic Positioning, Launch Planning, Digital Media & Creative, Social Media Marketing Innovation, Content Design and Development, Sports & Entertainment Marketing, Mobile, SEM, Urban & Cultural Marketing, Youth Branding, Brand Strategy, etc.
Experience
Director of Digital Media
Jan 2019 — Present · Huntington Beach, CA, US
Education
Clark Atlanta University
BA, Business Administration: Marketing Concentration
North Carolina Agricultural and Technical State University
Mechanical Engineering
Clark Atlanta University
Master of Business Administration - MBA, Marketing
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