Shenise Wigfall

About Shenise Wigfall

I build brands people love and platforms people belong to — by connecting insights, culture, communities, and creators to strategy, product, and measurable business outcomes.I’m a global marketing, partnerships, and go-to-market leader with 15+ years of experience driving growth for iconic products and platforms. I design and lead data-driven, consumer-centric strategies that build affinity, fuel engagement, and unlock revenue — at scale.My career spans:Leading global agency growth and GTM strategy for a $2.5B+ YouTube and Google video ecosystemDriving consumer engagement and launches for PlayStation and Pokémon InternationalBuilding creator-driven, cross-platform marketing programs that scale communities and brand loveI partner deeply with product, research, analytics, creative, and sales teams to translate audience insight into strategy, test and learn frameworks, and globally scaled campaigns that drive both brand and business growth.I solve three core business challenges:• Build & Amplify Consumer Brands at ScaleI combine cultural insight with integrated marketing playbooks to create brand narratives that stick and grow with audiences.• Launch Products That People Adopt and Talk AboutWhether a media platform or entertainment IP, I define positioning, segmentation, GTM strategy, and integrated launch plans that accelerate adoption.• Lead Teams & Cross-Functional ExecutionI lead and mentor high-performance teams, inspire shared outcomes across functions, and manage complex, global stakeholder ecosystems.

Experience

1. International Growth Program Lead

   Google

   Jan 2025 — Present · New York, NY, US

   Global owner of go-to-market, partner strategy, and revenue growth for Google and YouTube’s international advertising ecosystem.Lead global GTM and growth strategy for a $2.5B+ advertising and creator ecosystem, spanning YouTube, video, and emerging formats across 15+ international markets.Serve as senior strategic advisor to holding-company CEOs, CMOs, and global agency leadership, aligning Google’s product roadmap with advertiser and creator demand.Drive joint business planning, revenue forecasting, and platform adoption across international agency partners, accelerating growth in priority regions.Partner with Product, Research, Data Science, and Marketing to translate audience, creator, and advertiser insight into new product launches and scalable GTM frameworks.Own global executive engagement, industry events, and cultural showcases that position Google and YouTube as essential platforms for brands, creators, and communities worldwide.

Education

• University of Houston-Downtown

  Bachelor's degree, Marketing

• Howard University

  Bachelors of Business Administration, Marketing

  2008 — 2012