Amit Kumar Shaw
Digital Marketing| Strategy and Operations Lead | Leveraging AI & Lean Six Sigma for Revenue, Engagement & Optimized Processes | People & Culture Champion| Thought Leadership
- Role
- Strategy and Operations Lead at Google Operations Center
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Amit Kumar Shaw
With 18+ years of experience in the dynamic world of digital marketing and business…
Experience
Strategy and Operations Lead
May 2020 — Present · Hyderabad, IN
Led a team of 100+ professionals, fostering a culture of accountability and continuous improvement in workflow service delivery.* Implemented QA processes and monitored project progress against SLAs to ensure high-quality output and on-time delivery.* Collaborated with cross-functional teams, including channel leads, to identify and resolve potential quality issues, ensuring seamless campaign execution.* Championed process improvements, resulting in measurable enhancements in efficiency and a reduction in customer escalations.* Cultivated a culture of Ideation for the Workflow, contributing to over 150 ideas and multiple efficiency-saving projects in 2023 and 2024*Developed and implemented process improvements, resulting in [quantifiable results, e.g, 10% increase in FaEFC, 5% reduction in customer escalations, 10.23% aCHT improvement].
Education
NIIT
GNIIT, Computer Science
edX
Exercising Leadership, Organizational Leadership
Birla College of Science and Technology
Bachelor of Science (B.Sc.), Computer Science
Harvard University
Lead1X: Exercising Leadership : Principles, Organizational Leadership
Skills
- Management
- Landing Page Optimization
- Link Building
- Search Engine Optimization (SEO)
- Doubleclick Bid Manager
- Google Analytics
- Ad Optimization
- Pay Per Click (Ppc)
- Crm
- Social Media Marketing
- Demand Side Platform
- A/B Testing
- Search Engine Marketing (Sem)
- Programmatic Media Buying
- Email Marketing
- Campaign Management
- Requirements Analysis
- Online Marketing
- Organic Search
- Competitive Analysis
- Customer Relationship Management (Crm)
- Search Analysis
- Web Analytics
- SEO
- Smo
- Business Analysis
- Media Buying
- Web Design
- Social Media Optimization (Smo)
- Real-Time Bidding (Rtb)
- Sdlc
- Content Strategy
- Keyword Research
- Team Management
- Conversion Optimization
- Webmaster Services
- Web Marketing
- Project Management
- Online Advertising
- Google Adwords
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