Stephanie Gross
Director of Digital Media (Paid Search, Display, Video) @Turnkey Marketing
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WORK HISTORY
Director of Digital Media (Paid Search, Display, Video) @Turnkey Marketing
Direct launch of Google’s groundbreaking VLA/GVA Beta across all clients within one month. Foster continuous cross-functional collaboration with key stakeholders to drive alignment and deliver results on digital marketing initiatives and approaches. Develop and implement a proprietary budget pacing tool in collaboration with an in-house developer, overcoming API challenges and transitioning the team from costly off-the-shelf software, with a planned annual savings of approximately for the department. Implement foundational best practices centered on User Intent, resulting in -23% drop in CPL and 29% increase in CTR YOY across all accounts in unprecedented inventory shortages. Orchestrate scaling of Offline Conversion Imports across accounts, enhancing automation and demonstrating tangible client ROI. Achieve 2022 Google Premier Partner status, positioning TurnKey amongst top 3% of all agencies in the US. Spearhead stabilization of employee turnover rates by establishing clear career paths and offering ample training opportunities.
EDUCATION
Walsh College
Bachelor's Degree, Business Administration and Management, General
Macomb Community College
Associate's Degree, Business Administration
SKILLS
ABOUT STEPHANIE GROSS
Results-driven and visionary executive with over a decade of experience leading digital marketing and performance media strategies for global brands. Well-versed in driving revenue growth, optimizing campaign performance, and maximizing ROI through innovative digital initiatives.* Success in managing search, social, and programmatic implementation, working with teams toward cross-channel efficiencies and best practices. Experience in leading the execution of content plans and leveraging assets to ensure high-engagement content utilized in line with digital strategy.* Highly skilled in interacting with all levels of organizations, articulating marketing visions, and developing & delivering supporting digital plans. Adept at superintending development and communication (both internally and externally) of perspectives in performance media.Areas of Expertise:* Performance Media Optimization* Revenue Growth & ROI Maximization* Market Analysis & Competitive Intelligence* Brand Development & Positioning* Cross-Functional Collaboration* Complex Problem Solving Selected Career Achievements:* Led the establishment of a new Analytics and Attribution department while overseeing Paid and Earned Media, swiftly executing a plan to transition all clients to GA4 within a couple of months, demonstrating efficiency and effectiveness in implementation.* Successfully eliminated of monthly overspending through comprehensive training initiatives and implementation of true automation capabilities.
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