Justine Kakembo

About Justine Kakembo

I’m a digital marketing and platform strategy leader with 10+ years of experience delivering business impact at scale. At Microsoft, I’ve led high-visibility web, email and AI platform initiatives across Surface, Windows, Bing, and Edge—spanning both consumer and commercial portfolios. My work has driven multimillion-dollar revenue attribution, strategic marketing channel optimization, and enterprise-wide adoption of modern marketing technologies.As a Website Manager (2019–2023), I owned end-to-end web strategy, platform migrations, SEO, site development, personalization, experimentation and localization across global markets. I managed multi-million-dollar budgets and vendor teams, while championing inclusive UX design, storytelling and accessibility.In my current role as a Platform Solutions Manager (2023–Present), I support the modernization of Microsoft’s marketing technology stack—driving cross-functional initiatives across Adobe Experience Manager (AEM), Adobe Campaign Standard (ACS), and generative AI. My superpower is driving adoption with scalable, cross-channel solutions that enhance marketer autonomy, streamline operations, and align platform capabilities to meet business objectives.I’m passionate about bridging technical depth with business clarity, nurturing growth and learning for digital marketers, and building inclusive, data-driven experiences that connect with our customers.

Experience

1. Senior Marketing Manager - Platform Solutions

   Microsoft

   Jun 2024 — Present · Redmond, WA, US

   Currently leading platform modernization for the Consumer Growth Engine (CGE) organization, I drive enterprise-scale adoption of our Adobe stack and support the build and development of our custom AI solutions to fuel personalization at scale. I’ve launched Copilot pilots, secured executive sponsorship for generative AI initiatives, and architected cross-platform solutions to support email, web, and in-product marketing functions. My work enables marketer autonomy, improves operational efficiency, and aligns platform capabilities with strategic business goals.Key Highlights- Leading AEM Cloud transition across CGE web and email properties- Delivered 30% increase in engineering throughput via ACS automation and training- Piloted AI-driven content generation and segmentation across Adobe and Advertising platforms- Built scalable frameworks for cross-channel personalization and data-driven optimization- Partnered with engineering and privacy to ensure secure, compliant platform design

Education

• Elmhurst University

  Bachelor of Arts Degree, Managerial Communications

  2007 — 2009

• Makerere University

  Work towards a Bachelors, Communication skills

  1999 — 2002

• Northwestern University

  Master's Degree, Communications (MSc)

  2011 — 2012

• Elmhurst University

  Bachelor of Arts - BA, Organizational Communication, General

Skills

• Wordpress
• Demand Generation
• Livechat Platform Management
• Social Media Marketing
• Livechat
• Training
• Content Management
• Twitter
• Search Engine Marketing (Sem)
• Adobe Experience Manager
• Teamwork
• Marketing
• Email Marketing
• Google Data Studio
• Hootsuite
• Pardot
• Performance Measurement
• Mailchimp
• Market Research
• SEO
• Eloqua
• Crm Integration
• Digital Strategy
• Google Analytics
• Website Administration
• Sales Enablement Tools
• Google Webmaster Tools
• Salesforce Marketing Cloud
• Social Media
• Marketing Communications
• Facebook
• Web Content Management
• Performance Attribution
• Team Leadership
• Social Media Optimization (Smo)
• Strategy
• Customer Relationship Management (Crm)
• Adobe Creative Cloud
• Digital Marketing
• Marketing Automation