Crystal Cole

About Crystal Cole

A creative and driven Art Director with a passion for telling stories through design. With a rich background in advertising, design, and retail, I aim to create innovative, effective solutions that bring brands to life. Known for building meaningful connections between brands and their audiences, I specialize in full campaign development, from the initial concept to execution, across print, digital, and social media channels. My goal is to apply my creative insight to help businesses grow while driving excellent customer experiences.

Experience

1. Creative Design Director

   Rightful Ventures, Inc Pharmacbd

   May 2025 — Present · Morrisville, NC, US

   End-to-End Product Development: Leading the creative journey from initial concept to shelf-ready product, ensuring alignment with brand strategy and consumer needs.Branding & Identity: Architecting and stewarding the complete brand ecosystem, including logo, typography, color palette, and brand guidelines to ensure consistency across all touchpoints.Packaging & Product Design: Designing innovative, compliant, and consumer-centric packaging that stands out on the shelf and communicates brand value effectively.Creative Direction & Graphic Design: Directing a cohesive visual language for all marketing materials, from digital advertising and web assets to print collateral and in-store displays.Product Launches & SKU Management: Spearheading the creative development for new product launches, including the strategic creation and design of new SKUs to expand market reach.In-House Product Photography: Art directing and executing high-quality product photography that captures the essence of the brand and drives engagement across e-commerce and social platforms.

Education

• The Creative Circus

  Bachelor of Arts - BA, Art Direction

  2013 — 2015

Skills

• Social Media Marketing
• Logo Design
• Video Editing
• Artist Developement
• New Media
• Creative Strategy
• Advertising
• Adobe Premiere Pro
• Blogging
• Graphic Design
• Illustrator
• Photoshop
• Indesign
• Adobe Illustrator
• Social Networking
• Art Direction
• Web Design
• Music Journalism
• Videography
• Wordpress
• Strategic Planning
• Photography
• Microsoft Office
• Creative Direction
• Adobe Creative Suite
• Digital Media
• Social Media
• Adobe Photoshop