Siddhartha Mukherjee

About Siddhartha Mukherjee

What drives me? Growth you can measure—and scale.I’m Siddhartha Mukherjee, a seasoned Senior Digital Marketing Professional with over a decade of experience delivering performance-driven campaigns across SEO, paid media, and conversion optimization. My passion lies in crafting data-backed strategies that not only drive traffic but generate qualified leads, reduce costs, and unlock long-term business growth. Key Wins & Impact:+40% Organic Traffic Growth: Achieved through advanced SEO strategies, content optimization, and smart technical fixes.+30% Paid Lead Volume: Managed high-performing Google & Meta campaigns with precise targeting and budget control. Reduced CPL by 25%: Improved landing page UX/UI, implemented A/B testing, and optimized conversion funnels.From keyword strategy and backlinking to AI-driven marketing automation and full-funnel management, I thrive at the intersection of creativity, data, and technology. I\'m adept at using tools like SEMrush, GA4, Ahrefs, Screaming Frog, Surfer SEO, Google Ads, ChatGPT, and Google AI Studio to drive insights and actions that lead to measurable outcomes.‍ Leadership Style: I lead with clarity and purpose—mentoring teams, streamlining workflows, and aligning marketing KPIs with business objectives. Recognized with the Leadership Excellence Award (2025) and the Iron Man Award (2024) for my commitment, innovation, and impact. Whether it\'s building a full-scale inbound system, scaling content visibility, or reducing ad waste—my goal is always clear: deliver predictable, profitable growth. Open to senior digital marketing roles (remote, hybrid, or on-site) where I can bring vision, execution, and measurable results to the table.Let’s connect and explore how I can add value to your brand’s growth story.

Experience

1. Senior Digital Marketing Manager

   Floatingchip Internet Technologies

   Jun 2018 — Present · Kolkata, IN

   Develop and implement comprehensive digital marketing strategies to increase brand visibility, qualified lead generation, and conversion rates across organic, paid, and owned media channels — achieving 40% YoY organic traffic growth and 30% surge in paid lead volume.Lead and mentor a team of digital marketing specialists, ensuring timely execution of campaigns and performance alignment with departmental goals. Foster a culture of innovation, collaboration, and continuous learning.Plan, manage, and optimize Google Ads & Meta campaigns, including keyword research, ad copywriting, bidding strategies, and A/B testing — consistently improving ROAS and reducing CPL by 25%.Oversee social media strategy and execution, including content creation, audience engagement, and analytics-driven community growth on platforms like Facebook, Instagram, and LinkedIn.Design and execute email marketing workflows with segmentation, automation, and personalization, resulting in higher open and click-through rates and improved customer retention.Perform in-depth performance tracking and competitor analysis using tools like SEMRush, Ahrefs, GA4, Screaming Frog, and GSC to identify gaps, trends, and optimization opportunities.Apply conversion rate optimization (CRO) techniques to improve website performance, leveraging heatmaps, A/B testing, and funnel analysis — leading to higher lead-to-sale conversion rates.Prepare and present actionable insights and monthly campaign reports to clients and senior stakeholders, with focus on KPIs, ROI, and strategic recommendations.Utilize UX/UI best practices and collaborate with design/development teams to enhance landing pages and customer journey — ensuring improved engagement and reduced bounce rates.Integrate AI-powered tools such as ChatGPT, Surfer SEO, Google AI Studio, and Perplexity to scale content development, automate tasks, and drive intelligent marketing decisions.

Education

• University of Calcutta

  Bachelor of Science (B.Sc.)

  2005 — 2008

• Punjab Technical University

  Master of Business Administration - MBA

  2010 — 2012

Skills

• Corporate Sales Management
• Business Development
• Sales
• Marketing