Angeli D.
Healthcare Marketer - Strategic Partner - Innovation Firefly 💡
- Role
- Associate Director, Omnichannel Operations at Genmab
- Location
- Morristown, NJ, US
- LinkedIn followers
- 500 followers
About Angeli D.
Experienced marketing leader with a proven track record of developing and executing successful B2B, HCP, B2C, and DTP marketing strategies across multiple industries, with a focus on the pharma/healthcare vertical. Strength in the commercialization of new product initiatives and championing innovative solutions within a highly restrictive industry. Collaborative and detail-oriented with a passion for defining relevant KPIs and delivering measurable results.· Multiple therapeutic experience - including Rare Disease, Transplant, Alzheimer’s Disease, ADHD, Diabetes, Addiction Medicine, Infectious Disease, Dentistry, and Hematology-Oncology.· Branded and unbranded engagement strategies - including brand launches and expansions· Expertise in various digital channels - including website, SEO, SEM, direct and programmatic media, social media, email, and CRM · Experience with Content Management Systems (CMS), Customer Relationship Management (CRM), and Marketing Automation (MAS)· User flow and information architecture creation· Creative agency and vendor management· Digital marketing operations and performance optimization· Change management communication and training· Determining and reporting on ROI/KPI targets· Analysis of trends and insights from various analytics tools - including Google Analytics· Customer and user-experience analysis across platforms
Experience
Associate Director, Omnichannel Operations
Apr 2023 — Present
Education
Rutgers University
BA, Communication, Psychology, Economics
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