Michael Harold

About Michael Harold

Mid-senior-level digital marketer with more than 15 years experience helping run growing and profitable B2C and B2B businesses. Skill set includes digital marketing, lead and demand generation, conversion optimization, web content creation, testing and optimization; web and business analytics, marketing strategy, marketing programs, budgeting and people / resource management. SKILLSParticular skills include search engine marketing (SEM), pay-per-click (PPC) marketing, search engine optimization (SEO), online media buying, social media marketing, mobile marketing, local marketing, web and business analytics and reporting. Highly experienced with digital content creation and management, landing page testing and optimization, and content management systems (CMS). Also extensive recent experience with CRM / database / email marketing, marketing automation, and opt-in email campaigns. Several years of experience with databases, data warehouses and business analytics. Also significant experience in public relations and traditional/print advertising, catalogs & collateral.TOP TOOLSTop-used tools include Google Adwords, Analytics, Tag Manager & Search Console; MS Excel, Salesforce CRM, Qlikview, Wordpress, Bing Ads, Spyfu, SEMRush, Facebook Ads, Exact Target (Salesforce Marketing Cloud), Optimizely, Balsamiq, JIRA & MOZ. Conversant with Adobe Creative Cloud, HTML, CSS. PHP.Net, Javascript tracking codes and other web technologies.CERTIFICATIONSGoogle Adwords Search Certification, valid through February 2018Google Analytics Certification recently expired and pending renewal.

Experience

1. Digital Marketing Director

   Intemarket

   Nov 2016 — Present · Sacramento, CA, US

   Execute consulting and contract work through my company InteMarket for B2C and B2B employers and clients. Heavily used tools include Google Ads, Facebook Ads, Google Analytics, Google Data Studio, Google Tag Manager, Google Search Console, Wordpress, Hubspot and Unbounce. CRM and email marketing tools include Hubspot and Pardot. Projects include:• Global Online Music Learning Brand - Lead digital marketing campaigns strategy and execution using Google Ads, Facebook Ads, Bing Ads and Google Data Studio. Also heavily involved in promotions and content and landing page optimization using Hubspot and Unbounce. • Door & Window Retailer – Improve and manage Adwords & Facebook campaigns, web analytics data collection and reporting, and optimize website and landing pages via Wordpress for Northern California regional retailer and home service provider. • National Apparel & Accessories Brand - Lead e-commerce digital marketing initiatives for ecommerce retail site of national apparel industry manufacturer.• Texas-Based Consulting Firm – Optimize websites, email marketing programs and create thought-leadership articles and other content for firm\'s clients. Implement changes and site optimizations via Wordpress.• Global SasS Sofware Company - Overhauled campaigns and web content leading better conversion rates and lower CPAs for global team scheduling software company while covering for employee on leave

Education

• California State University, San Jose

  Master of Business Administration - MBA

  2001 — 2003

• The University of North Carolina at Chapel Hill

  B.A., Political Science, Economics

• American University

  Juris Doctor, Business, Law

  1987 — 1989

• San José State University

  MBA, business, marketing and finance

  2001 — 2003

Skills

• Product Marketing
• Social Networking
• Social Media Marketing
• Web Analytics
• Personnel Supervision
• Marketing
• People Management
• Google Analytics
• Web Marketing
• Advertising
• Organic Search
• Website Development
• P&L Management
• Ppc
• Lead Generation
• Customer Acquisition
• Director of Marketing
• Strategy
• E-Commerce
• Online Advertising
• Content Management
• Mobile Marketing
• Budgeting
• SEO
• Conversion Optimization
• Digital Marketing
• User Experience
• Marketing Strategy
• Crm
• Landing Page Optimization
• Direct Marketing
• Search Marketing
• Omniture
• Analytics
• Business Strategy
• Budgets
• Product Development
• Online Marketing
• Social Media
• Management