Anupam Chatterjee
🚀 Performance Marketer & Media Buyer | Google Ads, Facebook Ads & Twitter Ads | SEO & Content Marketing | GTM & GA4 Expert
- Role
- Senior Digital Marketing Expert at Virtual Employee Pvt. Ltd.
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Anupam Chatterjee
A dynamic marketing professional with a postgraduate in Business Management and Marketing in 2019. With over 5 years of experience in Performance Marketing Management, I specialize in leading a team, media planning, paid campaign management, tracking events, remarketing, and revenue optimization. Along with the paid media strategies, I also have sound knowledge of crafting impactful SEO strategies, content marketing, and omnichannel organic marketing. My go-to tools and platforms:Google Ads | Google Analytics-4 | Google Tag Manager (GTM)| Google Search Console | Facebook Ads | DV 360 | Twitter Ads | LinkedIn Ads | Telegram Ads | Semrush | ChatGPT/Gemini | Canva ProMy career trajectory has seen me successfully navigate the domain of performance marketing, leading and optimizing multiple projects. Industries served: Healthcare, Blockchain, IT, Law Firms, FMCG, Real Estate.Working with clients from the US, Canada, Sweden, UK, Germany, Dubai, and India.Let\'s connect and explore the endless possibilities of Growth!Thanks!
Experience
Senior Digital Marketing Expert
Dec 2024 — Present · Noida, IN
Conducting in-depth market research for estimation using Google Keyword Planner & Reach Planner- Managing various Google Ads campaigns across Search and Display networks- Managing search, display, shopping, pMax, and demand gen campaigns- Setting up conversion events and other tracking matrices- Optimizing Facebook Ads with detailed targeting, placement strategies,remarketing techniques, and campaign budget optimization (CBO)- Managing Twitter (X) ad campaigns and other programmatic campaigns (Bitmedia)- Setting up and configuring Google Analytics (GA-4) for tracking keybusiness metrics- Creating and analyzing reports to develop data-driven strategies- Tracking performance metrics and aligning campaigns with businessgoals- Managing Google Search Console: setting up accounts, optimizingcore web vitals, indexing pages, submitting sitemaps, and analyzingorganic performance- Generating content ideas based on organic performance insights andreports.
Education
West Bengal University of Technology, Kolkata
Bachelor of Technology (B.Tech.)
2012 — 2016
Jawahar Navodaya Vidyalaya - JNV
Senior Secondary Exam
IILM
PGDM
2017 — 2019
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