Nishant Jain

About Nishant Jain

With 13 years of experience in GenAI powered, AI driven digital marketing and marketing…

Experience

1. Digital Marketing Manager

   Lynx Automation

   Mar 2021 — Present · US

   My primary objective is to maximize the reach of our IoT product and generate high-quality leads. My key responsibilities include- Brand Reach and Lead Generation: Develop and execute digital marketing strategies to enhance brand visibility and generate leads through B2B marketing channels- Partner Engagement: Collaborate with partners to create and execute joint marketing plans, ensuring alignment with overall business goals- Event Preparation: Plan and coordinate marketing efforts for conferences and summits, including the creation of marketing collateral- Campaign Management: Design, implement, and manage multi-channel marketing campaigns, including drip campaigns, to nurture leads and drive conversions- Advertising and PPC: Optimize and manage PPC campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and other platforms to maximize ROI- SEO and SMO: Develop and implement strategies to improve organic search rankings and enhance social media presence- Analytics: Utilize tools like Google Analytics, Google Tag Manager, and Adobe Analytics to monitor and analyze product performance, making data-driven decisions to optimize marketing efforts- Marketing Automation: Manage and leverage HubSpot for marketing automation, lead scoring, and CRM management to streamline processes and improve efficiency- Performance Marketing: Work closely with the sales team to drive product performance marketing initiatives, aiming to boost sales figures.Key Skills- Digital Marketing: SEO, SMO, PPC, Google Ads, Facebook Ads, LinkedIn Ads- Analytics: Google Analytics, Google Tag Manager, Adobe Analytics- Marketing Automation: HubSpot- Content Creation: Developing marketing collateral, content for campaigns, and event materials- Event Management: Planning and executing marketing strategies for conferences and summits- Lead Generation: B2B marketing, partner marketplace, and drip campaigns- Collaboration: Partner engagement and co-marketing plans

Education

• PG Diploma in Marketing

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

  2013 — 2015

• Ragiv Gandhi Technical Univercity Bhopal(m.p.)

  B.E., Information Technology

  2008 — 2012

Skills

• Off-Page
• Corel Draw
• Sem
• Web Development
• C++
• SEO
• Smo
• On-Page Optimisation
• Dreamweaver
• Google Website Optimizer
• Social Media Optimization (Smo)
• Google Webmaster Tools
• Social Media Marketing
• Web Analytics
• Programming
• Mysql
• Landing Page Optimization
• Google Analytics
• Keyword Research
• Team Management
• Leadership
• Search Analysis
• Online Marketing
• Orm
• Indesign
• Search Engine Optimization (SEO)
• Social Networking
• Graphic Design
• Digital Marketing
• Search Engine Marketing (Sem)
• Html