Abhijeet Singh

Senior Crm Executive @ALLEN Digital

Gurugram, IN

Executed end-to-end customer lifecycle journeys through various engagement and retention strategies across customer cohorts using multiple channels (Push, Whatsapp, Sms and E-mail)2. Assisted in setting up and optimizing lead nurturing journeys, re-engagement, and reactivation campaigns to increase conversions.3. Executed feature adoption campaigns (app install, Features focused, referral incentives)4. Managed end-to-end CRM communications for both pre-subscribers (leads) and post-subscribers (enrolled students) to drive enrollments, engagement, and retention.5. Executed ad-hoc marketing campaigns and automated user journeys based on behavioral triggers.6. Collaborated with cross-functional teams, to ensure alignment and integration of user retention andengagement campaigns through Clevertap.7. Proficiently utilized Clevertap for user segmentation, campaign automation to drive personalized andimpactful communication strategies.8. Tracked, measured and analyzed all the key performance metrics (CTR, Open rates, conversions etc.) across channels.9. Conducted A/B tests on messaging, creatives, and timing to optimize campaign performance, delivery rates and conversions.10. Assited in Email warm drill.

Digital Scholar

Digital Marketing

Delhi University

Bachelor's degree

Digital Scholar

Instagram Automations Course