Larry Digger Hayes

Design Manager @Michaels Stores

US

Leads a team of designers that produced assets for multiple channels, including digital, print, social, promotional broadcast and connected media, and promotional and seasonal campaign concept work.Closely worked with the Artertree marketing team during a period of brand transition bringing dedicated support to their business initiatives and aligned creative to adhere to the Michaels Made By You platform seasonal campaigns.Partner with marketing and production leaders to help develop automation initiatives that give the creative services team bandwidth to focus on priority projects and take on additional work. Led the development of a highly successful month-long event to promote the Michaels loyalty program. Delivered a unique design to existing branding across multiple channels to drive engagement with the program. Concept and present creative work for print and digital projects to be executed by other team members. Work with team members and leadership to develop photography standards, guidelines, and processes during a transition between photography studios. Quickly promoted to a leadership role for exceptional project management, design strategy, and interpersonal skills.

North Metro Tech

Design and Visual Communications

Art Institute of Atlanta

Graphic Design