Digbijoy D.

About Digbijoy D.

With over 14 years of industry experience, I am a results-driven professional with…

Experience

1. Senior Marketing Manager

   Hindusthan Ice & Cold Storage Group

   Oct 2020 — Present · Kolkata, IN

   Strategic Planning: Developing comprehensive marketing strategies aligned with business objectives to maximize frozen storage utilization and revenue growth.• Client Relationship Management: Nurturing and maintaining strong relationships with existing clients, ensuring their satisfaction, addressing concerns promptly, and identifying opportunities for upselling and cross-selling.• New Client Acquisition: Leading the acquisition of new clients by identifying target markets, generating leads, developing relationships, presenting value propositions, and negotiating contracts.• Market Research and Analysis: Conducting market research to identify market trends, customer needs, and competitive landscape, and utilizing the insights to refine marketing strategies and differentiate services.• Marketing Campaign Management: Overseeing the development and execution of marketing campaigns, utilizing various channels, such as digital marketing, social media, content marketing, and trade shows, to promote frozen storage services.• Pricing Strategy: Collaborating with the pricing team to develop competitive pricing models and strategies, ensuring profitability while meeting market demands and customer expectations.• Customer Satisfaction and Retention: Implementing strategies to measure and improve customer satisfaction levels, proactively addressing customer concerns, and developing initiatives to foster long-term client loyalty.• Cross-functional Collaboration: Collaborating with cross-functional teams, such as operations, sales, and logistics, to ensure seamless coordination and delivery of services, and to optimize customer experience.

Education

• Northland High School

  Calcutta university

  1997 — 2004