Digbijoy Chakraborty
Associate Director, Innovation & Consumer Experience @Tata Consumer Products
Signup · Get unlimited contacts
WORK HISTORY
Associate Director, Innovation & Consumer Experience @Tata Consumer Products
Mumbai, IN
Following the acquisition of Capital Foods, I continue to lead the Innovation and Consumer Experience vertical for Ching’s Secret and Smith & Jones, ensuring strategic continuity and brand momentum during a critical transition phase.Core Mandate- Drive end-to-end innovation, from consumer insight to GTM for two of India’s most agile food brands- Own and execute a 3-year innovation pipeline aligned to I2S (Innovation to Sales) targets- Lead consumer experience strategy across touch points—from large-scale to digital-first campaigns- Collaborate with cross-functional teams and external partners to deliver innovation at scale
EDUCATION
Assam (Central) University
B.Com, Major in Business Management
International School of Business & Media
PGPMM, Marketing
Jawahar Novodaya Vidyalaya
6th to 10th Standard
Texas McCombs School of Business
Post Graduate Program in Data Science and Business Analytics
G.C.College., AHSEC.
10 + 2, Commerce
SKILLS
ABOUT DIGBIJOY CHAKRABORTY
I lead innovation and consumer experience for two of India’s most iconic food brands at Tata Consumer Products. I drive disruptive product development, GTM strategy for NPD, and consumer engagement across channels.Previously, as GM – Marketing at Capital Foods, I led brand strategy, P&L, and digital transformation, delivering strong growth and preparing the business for acquisition- Product Innovation- Brand & GTM Strategy- Consumer Marketing- Digital & P&L LeadershipFMCG | Innovation Strategy | Product Development | Brand Management | GTM Execution | Consumer Marketing | Digital Transformation | P&L Leadership | Cross-Functional Teams | Food & Beverage | Growth Strategy
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.