Diganta Dihidar
Account Manager - Business Development
- Role
- Key Account Manager at Zomato
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Diganta Dihidar
Creative Business Development Manager with an impressive track record of improving sales and growing the company\'s customer base. Innovative program management, strategic planning, and team leadership skills. Successful team builder with exceptional communication abilities. Strategic thinking with a history of transforming inefficient, underperforming operations into successful enterprises. Accomplished communicator with a talent for building over-achieving teams. Dedicated to continuous improvement and achieving market-leading results.
Experience
Key Account Manager
Mar 2024 — Present
Manage and grow key restaurant accounts across Bardhaman, Asansol, and Durgapur, operating in a client-facing, consultative role focused on long-term business growth. Act as a strategic advisor to merchants, identifying gaps in pricing, packaging, visibility, and promotions, and converting insights into measurable order volume (OV) growth. Rebuilt CRM in high-churn markets through 4–6 daily partner meetings, resolving legacy issues and driving increased ad adoption and promo coverage, including onboarding previously resistant brands. Designed and executed market segmentation strategies, uplifting underperforming partners while aligning top players with data-backed growth plans—contributing to record city-level performance during peak events. Led new cuisine launches (Burgers & Bento Cakes) by identifying demand gaps, onboarding partners, and ensuring 100% image and promo coverage to maximize discovery and conversion. Drove new locality launches (Panagarh, Andal, Bishnupur, Jamuria, Barakar), managing feasibility, merchant readiness, and post-launch growth with 100% merchant-funded promo conversion (MVD). Supported business continuity by stepping in during KAM gaps across markets, ensuring uninterrupted execution and partner support.
Education
D.A.V. Model School, Durgapur
Class XII
University of Calcutta
Bachelor of Business Administration, Marketing
2016 — 2018
D.A.V. Model School, Durgapur
Class X
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