Diego Ronchi
Pricing & Promotion Analyst @Leroy Merlin
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WORK HISTORY
Pricing & Promotion Analyst @Leroy Merlin
Milano, IT
Currently leading data-driven pricing and promotional initiatives for one of the largest retailers in home improvement.• Analyzed multi-source market data to identify pricing trends, elasticity thresholds, and operational inefficiencies• Designed, tested, and rolled out pricing and promotional policies to optimize margins and customer satisfaction• Developed and maintained KPI dashboards (Excel, Power BI, Power Pivot, Power Query) to track performance and identify deviations• Created VBA-powered automation tools to streamline reporting and support Purchasing in uncovering sourcing opportunities• Coordinated cross-functional initiatives including promotional planning, CRM updates, and BI development with internal stakeholders and IT vendors• Led CRM training for commercial teams, enhancing adoption of data-driven sales processes
EDUCATION
Liceo Scientifico
Diplomato
Centro studi scuolasi
Corso professionale PHOTOSHOP e ILLUSTRATOR
Università Cattolica del Sacro Cuore
Master in Marketing Management
Università degli Studi di Milano-Bicocca
Economia e Commercio e amministrazione delle imprese
Assirm
Corso professionale in RICERCHE DI MERCATO, SOCIALI, DI OPINIONE certificato da ASSIRM.
SKILLS
ABOUT DIEGO RONCHI
Data-driven Business & Pricing Analyst with 10+ years of experience in designing and…
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