Diego Arroyave
Senior Operations Manager @Deliveroo
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WORK HISTORY
Senior Operations Manager @Deliveroo
In my role as Senior Operations Manager within Deliveroo’s Global Marketing Operations team, I design, optimise, and scale the systems, processes, and operational frameworks that enable efficient and high-quality campaign delivery,I oversee operational strategy, workflow design, budget governance, and cross-functional alignment for the full marketing team. My work ensures that teams can move faster, collaborate more effectively, and focus their time on strategic, high-impact work.Key areas of ownership include:Process & workflow optimisation: Building repeatable, scalable ways of working that reduce friction, improve velocity, and strengthen cross-functional clarity.System and tooling enablement: Leading the rollout and adoption of new data management platforms, workflow systems, and reporting tools that centralise information and streamline delivery across Marketing, Creative, Commercial, and Tech teams.Data analysis & reporting: Designing automated reporting and dashboards that improve visibility on performance, budgets, and capacity for senior leadership and regional teams.Recent focus areas:AI & automation implementation: Developing AI agents that reduce BAU admin, support marketers with process and ways of working queries, and improve the quality of creative and campaign briefs.Large-scale operational transitions: Leading the migration of creative operations into a new centralised system and implementing automation across intake, briefing, and reporting workflows.Cross-functional campaign enablement: Partnering with Commercial, Regional Ops, and Finance to streamline go-to-market execution, improve planning accuracy, and strengthen campaign delivery predictability.My mission is to build a world-class operations function that makes Deliveroo’s marketing organisation more efficient, effective, and scalable, ensuring teams have the tools, structure, and clarity to deliver exceptional work at speed.
EDUCATION
Universidad EAFIT
BSc International Business
Ulster University
Master's degree, Marketing
SKILLS
ABOUT DIEGO ARROYAVE
As a Senior Project Manager with over 10 years of experience, I specialise in delivering complex, cross-functional initiatives that drive measurable business outcomes. My strength lies not just in managing timelines and budgets, but in building the operational foundations that enable scale and consistency.I\'m known for bringing structure to ambiguity, breaking down complex challenges into clear, actionable plans, and aligning teams around shared goals. My approach combines strategic thinking with hands on execution, whether I\'m leading large programmes, improving core processes, or collaborating with stakeholders across functions.With a strong background in strategic planning, delivery excellence, and cross-functional leadership, I’m passionate about driving continuous improvement, streamlining operations, and enabling teams to do their best work.
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