Diego Nicolau de Araujo

About Diego Nicolau de Araujo

Diego Nicolau is an award-winning industry leader with over 24+ years of experience and passionate for crafting world-class digital products and brand experiences at the intersection of user-centricity and cutting-edge technology.​​Diego believes we’re living in a golden age of design, where advancements in AI democratize creativity and empower designers to create intelligent experiences like never before. His approach to design and brand strategy is rooted in an obsession with simplicity, storytelling, a deep understanding of culture, and a maniacal focus on rapid prototyping to solve real problems.Throughout his career, Diego has established himself as a truly hybrid creative and innovator by consistently mentoring senior leadership and building high-performing multidisciplinary teams of UI/UX designers, art directors, copywriters, creative technologists, and motion/3D specialists. Under Diego’s leadership, these teams have envisioned and delivered an impressive body of work spanning digital products, e-commerce, branding, omnichannel campaigns, product innovation, experiential marketing, game design, PR and content strategy for clients such as Spotify, Google, YouTube, Android, Samsung, Nikon, Philips, Waymo, Virgin Voyages, Carnival Cruises, Planet Fitness, Pantone, McDonald’s, Ulta Beauty, Chase, Santander, Fiat Automobiles, Sky TV, Nivea, Coca-Cola, and Gatorade.Never afraid to roll up his sleeves, Diego believes design is a craft of practitioners and that the best way to build a culture of excellence is by example. He is a member of the International Academy of Digital Arts and Sciences and has been part of the jury for The Webby Awards since 2014. His work has collected 70+ international awards, including Cannes Lions, Clio, Effie, D & AD, Webby, FWA, LIA, One Show, El Ojo, and the IF Product Design Award.Diego is a strong advocate for creativity, a speaker at design conferences, and a passionate supporter of emerging talent. In 2016, Diego was invited to serve as Teacher and Head of Program to launch the British School of Creative Arts - EBAC in Brazil, an innovative educational center partnered with the University of Hertfordshire (Great Britain), to stimulate the development of the creative economy in the country. More recently, Diego hosted a “Consumer Behavior, Research & Insight” Workshop for the D & AD Shift - Class of 2021, an industry-led Bootcamp school program for emerging creatives who don’t have a college degree.For coaching, speaking and jury opportunities, please feel free to drop a line.More information at diegonicolau.com

Experience

1. Chief Creative Officer

   ODDITY

   Nov 2024 — Present · New York, NY, US

   As CCO and a founding member of Brand 4, Diego leads the creative vision across brand strategy, packaging design, marketing, and digital experience.

Education

• ESPM

  Escola de Criação ESPM/RS - Curso de extensão de Comunicação Digital

  2001 — 2002

• Escola Estadual Técnica Irmão Pedro

  Publicidade e Propaganda

  1997 — 1999

Skills

• Graphic Design
• Online Advertising
• User Experience
• Film
• Integrated Marketing
• Web Design
• User Interaction
• Creative Direction
• Social Media Marketing
• Creative Strategy
• Interactive Experiences
• Art Direction
• User Interface Design
• Teamwork
• Art
• Business Innovation
• Social Media
• Digital Innovation
• Digital Marketing
• Digital Strategy
• Graphics
• Digital Media
• Typography
• Photography
• Advertising
• Storytelling
• Interactive Advertising
• Strategic Design
• Interaction Design
• Online Marketing
• Illustrator
• Illustration