Diego von Sohsten
Director of Product, Self-service Plg @Vidyard
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WORK HISTORY
Director of Product, Self-service Plg @Vidyard
Kitchener, ON, CA
At Vidyard, I lead a team of PMs focused on customer outcomes, being in charge of our long-term strategy for Self-Service- Created and evolved a 3-year strategy for Self-Service / PLG- By revisiting our product-led onboarding strategy, increased habit formation in my first year by 40%.(year over year)- Led pricing & packaging changes, increasing Free to Paid conversion by 20%(YoY) and Self-Service Exit Revenue by 49%(YoY) with minimal impact on free user acquisition and paid user retention- Created a data-driven analysis of user retention and behaviours, shaping up our onboarding and monetization strategy- Managed a portfolio of cross-functional initiatives, optimizing roadmaps for the biggest impact opportunities.
EDUCATION
Universidade Católica de Pernambuco
Bachelor of Science (B.Sc.)
Universidade de Pernambuco
Master's Degree
ABOUT DIEGO VON SOHSTEN
I\'m now mentoring PMs! Check out the links on my profile below.) I\'m a Software Engineer turned Product Leader with 14 years of experience in tech. I\'m passionate about Product Management, Growth strategies, product strategy, and PLG transformation. Currently at Vidyard, I\'m in charge of PLG initiatives, from onboarding to monetization. Last year, we increased self-service revenue by 49%, and we\'re just getting started! Previously at Vendasta, also as a Director of Product, I led their PLG transformation, from acquisition to retention. We saw record revenue numbers at the time, even during the peak of the COVID pandemic. I\'ve also launched a new foundational product (in the AdTech space) and doubled the MRR of our Listings suite YoY. Other relevant Product experiences include Thoughtworks, a large Microsoft Partner in South America (Allen) and my former startup (Teamworki). I also hold a Master\'s in Computer Engineering / Cloud Computing, besides project management and agile certifications.
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