Diego Chacon

Senior Business Intelligence Analyst @Clio

Toronto, ON, CA
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WORK HISTORY

Mar 2024 — Present

Senior Business Intelligence Analyst @Clio

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Toronto, ON, CA

Recipient of the 2025 BizOps Culture Carrier AwardPersonal InjuryObjective: Perform a root-cause analysis on churn to identify high-risk segments and improvement opportunities for 2025. Result: Successfully isolated 90% of churn drivers, leading to a 14% improvement in Churned MRR.Clio PaymentsObjective: Develop a high-value migration strategy to transition LawPay accounts ($250K–$1M/year) to the Clio Payments platform. Result: Enabled the CSM team to secure over 25 accounts, representing an additional $6.25M to $25M in Gross Processing Volume (GPV).Duo International (AI)Objective: Partner with Engineering to architect a unified data schema for tracking international and domestic usage events. Result: Delivered all reporting infrastructure by the pilot date, ensuring dashboards were fully operational for General Availability (GA) performance tracking.AccountingObjective: Analyze the correlation between transaction usage and user retention to meet Q3/Q4 OKRs. Result:* Identified critical usage gaps where 75% of customers were inconsistent in transaction creation.Drove a 2% weekly increase in transactions and a 75% increase in \"high-activity\" weeks.Contributed to a 22% reduction in overall Logo Churn.Clio Work (AI)Objective: Collaborate with Product teams to map user event flows and visualize complex AI workflows. Result: Delivered core visualization dashboards by trial and GA dates, providing the visibility needed to monitor product health and adoption.Business Metrics & UsageObjective: Evaluate the efficacy of the current Free Trial duration to provide strategic guidance to the executive leadership team. Result: Delivered a comprehensive analysis of trial-time metrics to the C-suite, resulting in a data-backed recommendation to maintain the 14-day trial structure

EDUCATION

2014 — 2016

University of Manitoba

Master's Degree (MA), International Relations and National Security Studies

2009 — 2013

Brock University

Honours Bachelor of Arts, Political Science and Government

ABOUT DIEGO CHACON

High performing professional with 7+ years of progressive experience managing technical growth in both corporate and entrepreneurial environments. Strong command of strategic operations and substantial exposure to consumer insights, modelling, process engineering, data analysis, project management, research, and business strategy.Core expertise lies in overseeing and managing corporate programs, extracting sophisticated data, and translating these results into understandable terms to influence strategic business planning and improved operations. Ability to navigate the most complex and ambiguous business problems by utilizing exceptional business acumen, analytical capacity, and creative direction.Skills: Salesforce, JIRA, Google Sheets, SQL, Data Visualization, Tableau, Google Looker, Python, Stakeholder Management, Python, Pandas, Numpy, Matplotlib, Seaborn, Scikit-Learn, NLTK, Spacy, Github

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Diego Chacon — Senior Business Intelligence Analyst at Clio in Toronto, ON, CA | Unifers