Diego Cavenecia

About Diego Cavenecia

Enterprise and multi-unit sales leader with 16+ years of experience operating at the intersection of go-to-market execution, people leadership, and complex commercial environments. Career progression spans frontline sales, large-scale multi-unit leadership, and enterprise B2B, with responsibility for driving performance across company-owned, partner-led, and enterprise customer models.Experienced leading leaders and teams at scale—overseeing large geographic territories, managing hundreds of employees, and aligning strategy through execution across voice, fiber, mobility, and advanced connectivity solutions. Background includes ownership of enterprise and Tier 1/Tier 2 customer relationships, complex contract structures, and cross-functional coordination with legal, finance, pricing, and operational stakeholders.Known for a coaching-driven leadership approach focused on accountability, talent development, and sustained performance. Comfortable setting direction, building structure, and influencing outcomes through teams and partners in high-complexity environments.In parallel, I am the Founder of Cavenecia Sports, where I apply the same leadership, development, and performance principles to athlete and coach development—reinforcing a people-first, execution-oriented leadership philosophy.Open to senior leadership opportunities where scale, complexity, and team leadership are central to the mission.

Experience

1. Enterprise & Strategic Accounts Sales Leadership

   AT&T

   Aug 2024 — Present · US

   Own strategic direction, performance and long term growth for Tier 1 andTier 2 enterprise / global accounts, representing large, multi-million-dollarrevenue portfolios, managing complex, high-revenue customer relationshipsacross mobility, fiber, wireline, and cybersecurity solutions.• Lead complex enterprise deal strategy and contract execution, partnering withlegal, finance, pricing, engineering, and product teams to secure competitivepricing, strong contract language, and enforceable terms that protect long-termrevenue.• Drive enterprise new business acquisition and account expansion, managingfull sales cycles involving multi-location, multi-product solutions andsophisticated procurement processes.• Oversee partner-led enterprise sales models, setting account strategy, priorities,and governance while partners execute day-to-day selling; maintain executivecustomer relationships and own overall outcomes.• Act as the strategic quarterback across customers, partners, and internalstakeholders, influencing outcomes without direct authority and ensuringalignment, compliance, and customer satisfaction.

Education

• Berkeley City College

  Associate's degree, General Studies

  2010

• University of Phoenix

  Bachelor of Business Administration (BBA), Business Administration and Management, General

  2013 — 2015

• SMU Cox School of Business

  Corporate Executive Development Program, Executive Education

Skills

• Sales Operations
• Customer Retention
• Customer Service
• Marketing
• Staff Development
• Wireless
• Spanish
• Solution Selling
• Problem Solving
• Operations Management
• Sales Process
• Account Management
• Direct Sales
• Retail
• Mobile Devices
• Management
• Team Building
• Business Communications
• Cold Calling
• Project Planning
• Leadership Development
• Leadership
• People Skills
• Customer Experience
• Training
• Customer Satisfaction
• Sales Management
• Microsoft Excel
• Time Management
• Telecommunications
• Critical Thinking
• Microsoft Office
• Sales
• Mobile Technology
• Microsoft Word
• Team Leadership