Diego Alarcon
Global Human Insights Director @The Coca-Cola Company
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WORK HISTORY
Global Human Insights Director @The Coca-Cola Company
Atlanta, GA, US
Lead global human insights agendas to inform brand, portfolio and activation strategies, integrating consumer, shopper, behavioral and data intelligence to support decision making across markets.• Guide brand strategy, communication, innovation and in market activation through integrated consumer and shopper understanding along the end to end journey.• Apply behavioral principles such as attention, salience and value perception to inform brand expression, pack, visibility and moments of choice.• Translate qualitative and quantitative insights, including market and performance data, into clear strategic guidance and decision frameworks.• Leverage artificial intelligence tools and advanced analytics to evaluate stimuli, synthesize complex insight inputs and enhance the speed and consistency of strategic assessments.• Partner closely with global, regional and local teams to ensure insights are relevant, scalable and actionable in real execution contexts.
EDUCATION
Universidad de las Américas Puebla
Licenciatura en Mercadotecnia, Marketing
ABOUT DIEGO ALARCON
Marketing & Human Insights leader with 11+ years of experience helping brands grow by turning human understanding into clear, actionable strategies across global and LATAM markets. I work at the intersection of human behavior, insights and data, connecting consumer and shopper understanding with better marketing and commercial decisions. My background includes brand strategy, communication, innovation and in‑market execution, with a strong focus on how people perceive value, make choices and engage with brands across the full journey. I have extensive experience integrating qualitative and quantitative research, market and point‑of‑sale data, and executional realities to bring clarity to complex business questions. My strength lies in translating human insights and analytics into practical guidance that enables teams to focus, prioritize and deliver results in market. I am a collaborative partner and thoughtful leader, working across functions and geographies to align and influence teams around a shared direction. I value simplicity, clarity and rigor, and I am particularly focused on how insights can drive meaningful brand impact and sustainable business growth
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