Didi Hughes

About Didi Hughes

Special Projects and Marketing Executive with more than 15 years of experience in event production, fundraising, and media management. Accomplished, detail-oriented special projects manager leveraging a sound background of education, training, and expertise in multi-million-dollar projects from concept to completion. Driven, results-oriented leader with a proven track record of developing and managing effective cross-functional teams to reach maximized goals and objectives. My expertise also includes over two decades as a multi-media TV/Radio personality, producer and writer.

Experience

1. Marketing & Event Planning Director

   Chick-fil-A Restaurants

   Oct 2016 — Present

   Develops and leads a strategic marketing vision that amplifies both Sales and Brand growth in the restaurant and community; Engineer, execute and audit a social media presence as well as interact with customers using proprietary marketing and communications software; Leverage contact management systems, CRM, and marketing database to maximize lead generation, increase use, and enhance brand loyalty;Lead digital marketing efforts using SEM, grassroot, and paid mediumsSpearhead and manage creative events and brand activations to promote restaurant and market level initiatives increasing transaction count by 60%;Responsible for building and implementing campaigns for market level initiatives, events and catering impacting sales by 30%.

Education

• Alabama State University

  BA

  1991 — 2006

• Virginia State University

  Master's degree