Didhin Thomas Andrews

About Didhin Thomas Andrews

Didhin Thomas Andrews | Marketing Strategy & Growth Leader13 years of experience across media, retail, technology and advertising, specialising in brand strategy, digital growth, marketing operations, and large scale campaign execution. My primary profile would be a combination of marketing strategy, digital transformation and operation execution, helping organisations to translate business objectives into impactful brand marketing initiatives, scalable marketing systems and measurable growth.Currently leading marketing operations at Mantle Solutions for Lulu Group International across GCC markets, managing cross functional teams responsible for campaign planning, creative execution and digital marketing delivery across multiple markets.Previously, served as Head of Social media and Manager Brand Communications at Mathrubhumi Group, where i built and led a 50+ member digital team, driving 225% revenue growth and 84% increase in subscriber growth across various social media platforms while managing their major brands like Mathrubhumi Daily, Mathrubhumi News Channel, Club FM, Digital, Arogyamasika etc.Areas of expertise• Marketing strategy and brand growth• Integrated Omni-channel marketing campaigns• Digital growth and social media ecosystems• Marketing operations and campaign production systems• Martech infrastructure and digital platforms• Product development and digital transformation initiatives• Cross-functional leadership and team developmentWorked closely with technology teams on Digital Transformation, Product Development, Martech Implementation, including Analytical tools, Work Productivity Tracking Systems and Content Monetisation Systems.Alongside my leadership roles, i have worked as Strategic Consultant for technology companies contributing to operational framework and product development.Driven by curiosity, strategic thinking and passion for solving business problems through marketing, technology and people.Always open to meaningful conversations around marketing strategy, business growth, digital transformation, team management, productivity management etcCareer Quick Summary• 13+ years across media, retail, advertising, and technology sectors• Built and led marketing and digital teams of 50+ professionals at multiple organisations• Delivered 225% revenue growth and 84% subscriber growth through digital transformation initiatives• Executed 50+ integrated marketing campaigns across ATL, BTL, events, and digital platforms• Led multi-market marketing operations supporting India & GCC campaigns

Experience

1. Marketing Team Lead

   Mantle Solutions

   Jul 2025 — Present · Kochi, IN

   Marketing & Growth Strategy Leader | Digital Transformation | Brand, Martech & Campaign Operations | Retail | GCC MarketsLeading marketing operations and campaign execution supporting LuLu Group International across GCC markets.• Lead a 45+ member marketing operations team delivering campaign production across six GCC markets• Manage end-to-end campaign production workflows across graphics, motion, content and digital marketing teams• Drive coordination between agency and regional marketing teams across LuLu operations• Implement workflow optimisation, resource allocation and productivity systems improving campaign turnaround time• Mentor and develop cross-functional teams while managing training and performance systems

Education

• Mahatma Ghandhi University College of Engineering

  Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering

  2006 — 2010

• Rajagiri Business School

  PGDM, Finance and Marketing

  2011 — 2013