Dickson J

About Dickson J

Imagine blending the visionary power of Mercedes-Benz Group, a company that literally invented the automobile, with a fresh, dynamic approach to visual branding. I\'m driven by a deep fascination for how impactful visuals shape brand narratives. My MBA foundation, coupled with my expanding expertise in digital content, design, social media, and project orchestration, allows me to bridge strategic communication with creative execution. Just as Mercedes-Benz, a global titan of innovation, seamlessly integrates cutting-edge EV, autonomous, and connected technologies into its worldwide operations, I aim to weave compelling visual stories that drive brand engagement and growth. The Group\'s vast global reach, a testament to its mastery of logistics and cross-cultural collaboration, inspires me to deliver impactful visual projects on any scale.

Experience

1. Senior Manager

   Daimler India Commercial Vehicles

   Sep 2021 — Present · Chennai, IN

   Drive end-to-end brand and marketing initiatives, from strategy to execution, ensuring consistent brand positioning across all channels. Plan and manage promotional campaigns, including talent sourcing and coordination with models for brand shoots, events, and social media promotions. Oversee creative direction, content production, and distribution to maximize audience engagement and brand visibility. Collaborate with agencies, influencers, and media partners while managing budgets, timelines, and campaign performance analytics.

Education

• Rajalakshmi Engineering College

  Master of Business Administration - MBA

  2012 — 2014

• SSN College of Engineering

  Bachelor of Engineering - BE

  2008 — 2012