Dick Podiak
- Role
- Vice President Marketing and Communications at Old Dominion Freight Line
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Dick Podiak
Experienced Marketing, Communications, and Innovation leader and U.S. Navy Veteran with a…
Experience
Vice President Marketing and Communications
Oct 2018 — Present
Head of Marketing and Communications for Old Dominion Freight Line. Responsible for leading marketing strategy, corporate branding, internal and external communications, CRM, sports and event marketing, media strategy and execution. Lead team of experienced marketers in the development and execution of marketing plan-Spearheaded efforts to drive CRM through the organization leading RFP process and ultimate selection of the platform, implementation, and adoption throughout sales and…
Skills
- Leadership
- Strategy
- Marketing Management
- Social Media Marketing
- Marketing Strategy
- Sports Marketing
- Nielsen
- Advertising
- Competitive Analysis
- Integrated Marketing
- Marketing Communications
- Marketing
- Launching of New Products
- Product Development
- Team Leadership
- Consumer Behaviour
- Food Industry
- Brand Management
- Market Analysis
- Fmcg
- Global Marketing
- Product Launch
- Consumer Insight
- Positioning
- Brand Architecture
- Market Research
- Digital Marketing
- Cross-Functional Team Leadership
- Brand Equity
- Marketing Research
- Creative Direction
- Customer Marketing
- Partnership Marketing
- Budgeting
- Shopper Marketing
- Market Planning
- Product Innovation
- Segmentation
- Strategic Planning
- Brand Development
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